Reporter: Arif Ferdianto | Editor: Anna Suci Perwitasari

KONTAN.CO.ID – BANDUNG. PT Adira Dinamika Multi Finance Tbk (Adira Finance) together with PT Zurich Asuransi Indonesia Tbk (Zurich) carried out a brilliant collaboration through cooperation in micro insurance products.

Just so you know, since five years ago, in 2018 to be precise, Adira Finance worked together to launch a micro insurance product to protect informal workers, small entrepreneurs, micro businesses and rural communities. To date, this insurance product is able to protect 2.7 million customers.

Adira Finance President Director Dewa Made Susila said that together with Zurich, his party is optimistic that it will be able to grow the number of protected customers beyond the current number.

“Of course we want the business to continue to grow, not just 2.7 million customers, perhaps 5 million to 10 million that we will cover from this program,” he said in Kota Baru Parahyangan, Bandung, Thursday (26/10).

Made explained that this micro insurance is very important because it provides additional protection value for Adira Finance customers.

Also Read: Insurance and Multifinance Collaboration Encourages Increased Penetration

“We will continue this collaboration, there is a lot we can improve, the product offering, the service, the service with the aim of protecting more and more Adira’s friends,” he explained.

Microinsurance has huge potential, especially in underserved markets. The results of the 2022 National Survey of Financial Literacy and Inclusion (SNLIK) show that the insurance inclusion index in Indonesia has only reached 16.63%.

Zurich Indonesia President Director Edhi Tjahja Negara added that the micro segment is an important segment so that penetration can increase. For this reason, this collaboration can encourage literacy for the micro segment.

“The strength of this micro segment will provide resilience for our nation’s economy as a whole,” he said at the same location.

Edhi added, together with Adira Finance, his party will continue to develop and educate so that this micro insurance can grow even bigger.

“The easiest way is through vehicle insurance and health insurance for micro. “Micro insurance has an affordable cost of IDR 50 thousand – IDR 100 thousand, and the process is very easy,” he explained.

Also Read: 0% DP for Selective Motorized Vehicles by Multifinance

For your information, Micro Insurance is an insurance product from Zurich intended for Adira Finance customers.

The Micro Insurance products available through the Adira Finance network include Dengue Fever Micro Insurance Plus, Typhoid Micro Insurance Plus, HCP5D Insurance (Hospital Cash Plan 5 Diseases/5 Disease Insurance), Motolite Insurance and Mobilite Insurance.

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