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Business Marketing
Inside the Company’s Biggest Marketing Campaign
Tis the season to face the music, literally. Are you embarrassed that you’re a full-blown adult with Olivia Rodrigo’s “Drivers License” as your No.…
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Business Marketing
Local Marketing Strategies: 13 Tips That Work
You can reach valuable leads through local online and offline marketing. You must develop effective local marketing strategies to build your brand authority and…
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Business Marketing
Bye-bye search engines – social media is taking over
82% of businesses believe that consumers will find brands using social media rather than traditional search engines, according to HubSpot’s recent Social Media Report.…
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Business Marketing
What It Is, How It Works, and How to Create One
What Is a Marketing Strategy? A marketing strategy refers to a business’s overall game plan to facilitate the buying and selling of its products…
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Business Marketing
What are marketing tools? Definition and examples
Marketing Tools are tools that companies use to develop and promote their products and services. In this context, the word ‘tools’ refers to techniques,…
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Business Marketing
Sawyer Business School Opens First-of-its-kind Marketing Lab
Plumbing the Unconscious X-Lab will be used in a STEM-designated Master of Science in Marketing program (MSM) led by Professor Müjde Yuksel, a consumer…
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Business Marketing
How marketing on Reddit works (and how to do it right)
If you’re curious about marketing on Reddit, we totally understand why. After all, Reddit is the epicenter of all things viral online. With billions…
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Business Marketing
Monash Marketing Department celebrates 50 years
18 May 2021 (L – R) Professor Simon Wilkie, Professor Peter Danaher, Dr John Miller, Penny Fowler, Peter Fox and Brigette McGuire. Monash Business…
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Business Marketing
Instagram to introduce marketing tools to attract brands on Threads: Report
Threads were introduced last week and the platform has managed to set records in a very short period. It has quickly become a viable…
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Business Marketing
How Social Media Can Move Your Business Forward
To question the power of social media in society is to question the importance of sunlight on earth. It’s no longer a want, but…
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