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Business Marketing
What are marketing tools? Definition and examples
Marketing Tools are tools that companies use to develop and promote their products and services. In this context, the word ‘tools’ refers to techniques,…
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Business Marketing
Sawyer Business School Opens First-of-its-kind Marketing Lab
Plumbing the Unconscious X-Lab will be used in a STEM-designated Master of Science in Marketing program (MSM) led by Professor Müjde Yuksel, a consumer…
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Business Marketing
How marketing on Reddit works (and how to do it right)
If you’re curious about marketing on Reddit, we totally understand why. After all, Reddit is the epicenter of all things viral online. With billions…
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Business Marketing
Monash Marketing Department celebrates 50 years
18 May 2021 (L – R) Professor Simon Wilkie, Professor Peter Danaher, Dr John Miller, Penny Fowler, Peter Fox and Brigette McGuire. Monash Business…
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Business Marketing
Instagram to introduce marketing tools to attract brands on Threads: Report
Threads were introduced last week and the platform has managed to set records in a very short period. It has quickly become a viable…
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Business Marketing
How Social Media Can Move Your Business Forward
To question the power of social media in society is to question the importance of sunlight on earth. It’s no longer a want, but…
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Business Marketing
Understanding Influencer Marketing And Why It Is So Effective
Although influencer marketing is not a new concept within the industry, it has become wildly popular in the past few years. As the world…
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Business Marketing
Targeting Ads Without Creeping Out Your Customers
Data gathered on the web has vastly enhanced the capabilities of marketers. With people regularly sharing personal details online and internet cookies tracking every…
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Business Marketing
TransUnion Relaunches TruAudience Marketing Solutions Business
CHICAGO—TransUnion has announced that it has launched and expanded its TruAudience marketing solutions line of business, which provides marketers, media companies, and technology providers…
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Business Marketing
Sales and business marketing once again earns national top program accolades | WMU News
Contact: Molly GoaleyMay 15, 2019 Dr. Steve Newell KALAMAZOO, Mich.—Western Michigan University’s sales and business marketing program, housed within the Haworth College of Business,…
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