Categories Small Business

Boise celebrates local successes on National Mom and Pop Business Owners Day

Boise is gaining recognition as a city for entrepreneurs, particularly in the small business sector. This development coincides with National Mom and Pop Business Owners Day, celebrated on March 29th.

Among the thriving local establishments is Jonjou Patisserie in North Boise. Owned by Moshit Mizrachi-Gabbitas, the bakery has become a local favorite, known for its homemade pastries, quality coffee, and inviting outdoor seating. Mizrachi-Gabbitas, a two-time semifinalist for the James Beard Outstanding Baker Award, is a testament to the dedication and innovation required in the industry.

Reflecting on her journey, Mizrachi-Gabbitas said, “Honestly, it sounds like a cliché, but follow your passion and give your 500% into it. 100% is not enough.” Her philosophy underscores the commitment necessary for small business success.

Small enterprises like Jonjou Patisserie rely heavily on community support. In celebration of these businesses, Zions Bank hosted an event highlighting local successes. Robert Spendlove, a senior economist at Zions Bank, shared insights on the city’s business landscape. “Our struggle has been keeping up with the growth, and that will continue to be a struggle,” Spendlove said. “People love living in Boise and opening businesses here, and I think that will continue into the future.”

The challenge for Boise lies not only in facilitating growth but in sustaining it. The area’s population increase shows no signs of slowing down, presenting fertile ground for entrepreneurs like Mizrachi-Gabbitas. Business leaders in the community are optimistic about the future of mom-and-pop shops in the region.

This small business boom, fueled by community support and entrepreneurial spirit, positions Boise as an increasingly prominent hub for cultivating entrepreneurs.