ILLUSTRATION. Adira Finance succeeded in strengthening its automotive business in 2023, which is reflected in the increase in the market share of new cars and new motorbikes by 5% and 10% respectively compared to 2022 of 4.0% and 8.2%. In the non-automotive segment, the Company succeeded in increasing financing distribution, especially in multipurpose loans.
Reporter: Ferry Saputra | Editor: Khomarul Hidayat
KONTAN.CO.ID – JAKARTA. PT Adira Dinamika Multi Finance Tbk (Adira Finance) together with the MUFG Group ecosystem in Indonesia again supports the 2024 Indonesia International Motor Show (IIMS) which will take place from 15 to 25 February 2024 at JIExpo Kemayoran, Jakarta.
At the event, Adira Finance Marketing Director Swandajani Gunadi said that his party would attend more lively than before. Swandajani explained that Adira Finance would present five large booths spread across several places. Momotor and Momobil booths will also be present separately.
“We will be more lively at IIMS this year, present at 5 big booths. Initially we only collaborated on sponsorship with Bank Danamon and MUFG at IIMS, but now we have become official partners, especially Momobil and Momotor,” he said at a press conference in the Jakarta area, Tuesday (13/2).
He said that becoming an official IIMS partner was the company’s commitment. In fact, Adira Finance targets to become an official IIMS partner until 2026.
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Apart from that, Swandajani said that Adira Finance will also present various kinds of programs, such as giving special rates for cars below 2%. Plus there will be a discount on admin fees of up to 50%, free provisions, and free insurance for tires for 12 months.
For motorbikes, he said, Adira Finance will present tenor discounts. So, the discount period can be up to 5 months for certain brands.
“Apart from that, multipurpose is also cashback. So, the multipurpose presented at each booth can put BPKB for cash. So, there will be lots of other interesting discounts,” he said.
Adira Finance also provides trade in facilities and instant approval for motor vehicle purchases during IIMS 2024.
Swandajani added that BYD would also be a superior product at IIMS 2024. He said that his party had collaborated with the Chinese car manufacturer.
“Usually it takes a long time to buy BYD, but if you buy through Adira, you can get it straight away. You can get the unit straight away in March 2024 without a pivot,” said Swandajani.
Meanwhile, Adira Finance is targeting financing growth in the range of 30%-40% from IIMS 2024.
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